Recruiting, NIL, personal branding - it all begins with visibility. And visibility matters to young student-athletes more than many parents realize. Today, we'll dive into why professional portraits are worthy investment in helping your family's athlete on their journey.

Coaches coach. Parents, though, can be something entirely different and in a way that supports their teenage athlete in surprising ways.

In this first of two parts, I'll share with parents what they can do to help make a successful portrait session for their family's athlete.